0407 711 816

Communication with Chris Crago

Creating powerful, persuasive ideas for brands and society.

Projects
About Me

Strategic Marketing Communications

I am a trusted marketing communications consultant who combines strategic thinking with creativity to deliver results for success.

Through my understanding of our emotional needs and feelings I can deliver critical and effective changes to market perception and behaviour. I help build and protect the reputation of your business to enable you to succeed.

I’m all about long-term trusted relationships, and I have a genuine and unwavering commitment to deliver results-focused and measurable results for you.

I will become part of your extended team, and bring in other professional collaborators as needed to ensure strategic direction is set, plans implemented and expectations met.

Put simply, I help you to better understand your business, and I create powerful, persuasive ideas for your brand, to enable you to deliver value to your customers, so they to get to know and love your brand.

Chris Crago

My Services

Contact Me!

For over 20 years I have been developing creative campaigns with strategic vision for many local, national and international businesses. I love coming up with creative ideas that actually work and make a difference. I can help you with a one-off project or a complex, integrated strategy and tactical plan.

Creative Concepts

I craft innovative strategies, compelling narratives, and impactful campaigns for clients.

Copywriting & Design

I blend persuasive copywriting with captivating design to create engaging marketing materials.

Branding Strategy & Storytelling

I develop brand identities and craft compelling narratives to engage audiences effectively.

Advertising & Promotions

I devise strategic ad campaigns and promotions to elevate brand visibility and drive customer engagement.

Event Management & Sponsorship

I orchestrate seamless events and secure sponsorships for brand exposure and community engagement.

Marketing & Communications

Crafting cohesive strategies, I drive brand visibility, engagement, and growth.

Digital & Social Media

I optimize digital and social media channels to enhance brand presence, engagement, and audience reach.

Fresh Ideas

Anytime you need a fresh idea to get your message out there, I can help.

My Projects

Events

I am an award-winning and highly experienced event manager, and I have presented many successful seamless, inspiring, and memorable events that have built brands and reputations.

Through a combination of strong strategy, creativity and execution, I have developed innovative branding, websites, strategic marketing campaigns, registration portals, speaker selections and logistics, supplier selection, program content creation and formats, venue choices, sponsorship and partnership proposals, on-ground management, public relations, presentations, running sheets, production, bump in and out and follow-up.

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“The best conference I have ever attended”

I spearheaded the award-winning, inaugural Facing the Future: 2030 and Beyond conference that cemented ARIIA’s position as an industry leader and showcased its workforce capabilities to nearly 400 delegates.

Driving sales through showcase launch for Lexus

I developed a unique event to launch the brand-new Lexus IS 250 on the Festival Centre Stage. Seven cars were sold on the night and Lexus SA had their monthly quota increased from three to five. I was so impressed by the car, I bought one for myself the following year.

It’s on in PAE

I spearheaded the Port Adelaide Enfield strategy development and unique events brand for the vast array of events of international, national and state-wide significance, to local community celebrations, held all year round in the council area.

Food glorious food campaigns for Food SA

I achieved the highest participation in the 18-year history of Food SA, through the development, branding and campaigns for the South Australian Food Industries Awards Program. This included increasing entries and growing sponsorship each year for the events.

About Me

As creative director, writer, art director and producer I have developed powerful ideas for clients including RM Williams, Grant Burge Wines, Nusa Dua Beach Hotel, Territory Insurance Office, Dairy Vale, Australian National Railways, The Myer Centre, Craigburn Estate, LJ Hooker, Satisfac Credit Union and Co-op Building Society.

My expertise with government and not-for-profit organisations includes the creation of successful marketing communications campaigns for the City of Port Adelaide Enfield, Food SA, Adelaide Festival Centre, Business SA, City of Playford, Aged Care Research and Industry Innovation Australia (ARIIA), the Neil Sachse Foundation, Australian Cranio Maxillo Facial Foundation, CFS Foundation and Operation Flinders.

I have been an active board member for SA Lotteries, Australian Dance Theatre, Tutti Ensemble, Wine Press Club of SA, president of the Gouger Street Traders Association, member of State Theatre Company Dramatic Women’s Group and the Premier’s Women’s Directory.

I also love listening to music and it means a lot to me to experience a live performance, especially with some great guitar, so if we can add some music to it all, it’s even better!

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Sponsorship

I believe in the power of sponsorship as part of your marketing plan and, having worked at both raising sponsorship income and managing sponsorship spend, I can leverage from either side for the best outcome.

I understand the emotional relationship between people and their passions, and look to find the right connection for a perfect fit sponsorship. With over 25 years’ experience and strategic insight, I can harness the emotive connection and convert it into significant, tangible results for brands and businesses.

I can also align your brand with an appropriate property or create a bespoke partnership when none exists. I will become part of your extended team, and bring in other collaborators as needed to ensure strategic direction is set, plans implemented and expectations met.

Contact Me!
Facing the Future: Aged Care 2023 and Beyond conference

“Best conference I’ve ever attended” was the feedback for the award-winning, inaugural Facing the Future: 2030 and Beyond conference. Nearly 400 delegated attended this ground-breaking event, that showcased ARIIA’s workforce capabilities and cemented its position as an innovator and industry leader.

Lexus IS 250 launch on Adelaide Festival Centre Stage

Seven cars sold on the night and increased Lexus SA monthly quota from three to five.

Grant Burge Wines partnership with Australian Dance Theatre UK/USA tour

Increased awareness and presence in overseas markets for both brands.

Food glorious food campaigns for Food SA

I achieved the highest participation in the 18-year history of Food SA, through the development, branding and campaigns for the South Australian Food Industries Awards Program. This included increasing entries by 23% in 2013, then by 10% each year to 2016.

I increased attendance of the Food South Australia Summit conference by 42% in 2014, then by 10% each year through negotiating high levels of sponsorship and key speakers, including international food experts.

Contact me for more information

Please either fill in the contact form below or give me a call on 0407 711 816.


0407 711 816

302A Gilles Street, Adelaide, SA, 5000