With such a diverse product range, there were always great opportunities for ideas. I created, wrote and art directed numerous print, TV and radio campaigns, including naming and launching a new milk product, Pro Active and working with the legendary cricketer and storyteller, Max Walker.
I wrote 2002 and 2003 programs, that directly resulted in ticket buying decision (research indicating 58% and 64% respectively). Writing clarity and style also favourably reviewed by arts critics, Russell Starkey and Samela Harris in feature articles. I also secured all 2006 sponsorship…and saw some fabulous shows!
Membership for Business SA increased by 20% to its highest total in 2008 through my branding and marketing communications. I also secured two front-page newspaper articles in the same week for Public Service and Workers Compensation Legislation Reform.
I developed and co- wrote global trade and consumer print campaign, and also generated $18,000 free air-time on CNN as they loved my simple animated TV commercial so much…and all whilst the hotel was undergoing major renovations.
I increased global awareness and sales through developing global marketing communications strategy, and creating international books, presentations, website, brochures, newsletters, advertisements, point of sale, media releases, speeches, editorial, invitations, sponsorship, events…all whilst sampling some fabulous wines.
I created increased brand awareness, with a new logo and message. for the CFS Foundation. The campaign consists of press, TV, poster and brochures to pomote awareness of the great work undertaken by these brave volunteers throughout the community.
I created and wrote this direct mail campaign in 1988. It generated great sales results, (was one of the first campaigns to use colour and image with a message on the envelope) and the idea was used for a successful television campaign.
I created, wrote and produced a poster, full page press ad and distinctive, animated TV campaign. The result was increased sales and tenancy, and the posters became collectors items. I also wrote, designed, co-ordinated and produced many fashion catalogues.
I created many specific trade campaigns that increase sales and take up by distributors for this popular range of cleaning goods…and had the cleanest house after trying out many of the products!
I was asked to write a TV campaign to launch new Territory Insurance Office financial services to Northern Territory. I ended up creating, designing and writing a “local” press, print, radio, TV campaign, and staff promotion, with a new positioning statement, ‘We know our territory’.
I created and wrote international press and print campaign, co-wrote brochures and art directed major photoshoot to launch refurbished Indian Pacific and promoted other Australian National Railways journeys to national and overseas markets.
Creating the legend for RM Williams
Working with such an iconic Australian brand was a real joy. I created, designed,and wrote catalogues, packaging, advertising, signage, and selected talent, co-ordinated and directed photo shoots, and developed international store-within-store fitouts during the 90’s…and I still wear RM Williams boots today!